Direct Mailer Ideas – 11 Rules of Direct Mail Marketing!

In this article I want to take you through a few of my favorite direct mailer ideas that have been proven to work over the years.

You don’t need to use all of these in one go but you should test one or two in each new mailing and see how your response changes.

Here we go…

1. Always use an indent at the start of a new paragraph because it will pull your readers in and make your copy like a greasy pole.

2. Try out using quotes in your headline because they always get attention.

3. Include honest reviews from happy customers in your copy. They make people trust you.

4. Make a story out of your copy and leave cliffhangers like the best soap operas do.

5. Be specific with your numbers.

6. Give your customers a frequently asked questions section.

7. Use all your styling tools like underlines and bolding but make sure that you only do it once in a while or it will loose impact.

8. Pay a little bit extra and send you stuff in colour.

9. Use lots of symbols in your copy. People love a question mark!

10. Try and write like you talk. You’re not trying to win any English awards here.

11. Include the readers name at the top of your mailer.

12. Test your headlines on Google AdWords before sending. This will show which one will pull the best.

If you follow these simple direct mailer ideas you will see your conversion rates and profit margins increase over time.

Make a note of what works and build on it maximizing your profits.

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The Two Essential Factors for List Building for Email List Marketing

In a previous article I explained the essential system that you need to construct if you’re going to build a list for email list marketing. It was extremely simple, about as simple as they come.

As I explained, if you are looking to build a list, all you needed was qualified traffic, and website that’s capable and optimized to capture their e-mail addresses for your email marketing lists. I wasn’t trying to be funny there; I was just trying to be honest about what it takes to run a successful email marketing campaign.

List building is a really simple thing that most people really overcomplicate, and I’d like to try and detangle the process and show you just how simple it really is to succeed at direct email marketing. Now that you know the basic system, I’m going to explain the most important factors for list building for email list marketing, just as simply.

Alright, there are two main important factors when it comes to list building. Are you ready for them? Here they are- you need traffic, and you need to convert that traffic.

Once again, I am not trying to be funny here. The first thing you need is traffic to fuel your email marketing campaign. You need people coming to your website, the one that is built around capturing email lists. In general, the more traffic you get the better, for a reason that I’ll mention when I talk about conversion.

Of course you don’t just want to have anyone come to your site; you want qualified traffic- people who are interested in what you’re selling. The more of it the better, so it’s a good idea to employ a number of different strategies to drive this traffic to your site to succeed at email list marketing.

Now, all of the qualified traffic in the world isn’t going to do much of anything for you if you don’t actually convert that traffic for your email marketing lists.

Conversion is nothing more than the percent of visitors to your capture page that actually go ahead and take the action that you want them to take. If you’re tracking conversion on a sales page, you’re tracking how many people are actually buying the product compared to how many people are visiting the page. For list building purposes, your conversion rate is equal to the number of people who give you their email address relative to the number of people who just arrive at your site and then leave. Memorize this, as it is crucial for building your list for direct email marketing.

And that’s it. The most important factors to consider are your volume of qualified traffic and you conversion rate. Raise your conversion rate by tweaking your site design and a greater percent of the people you send to your site will give you their address. Increase your traffic and a large volume of people will be converted and join your list. It’s dead simple, but it’s important you understand that this is basically what list building is all about.

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Top 2 Things to Consider for Your Chiropractic Marketing

You can promote your chiropractic business in various ways. One of the marketing channels that you should use to promote your chiropractic business is the internet. To have a successful internet chiropractic marketing campaign, please consider the following things:

Always consider PPC or Pay Per Click Advertising.

PPC is an internet advertising method developed by Google. By attaching your advertisement a certain term, Google will present your ad when a person searches for that term or keyword. When a person searches for that term or key word, the search results will present your ad on a website. If the person clicks the ad, that’s when a fee is generated for the website owner. Payment are only made for every click so if your advertisement had zero clicks, it means zero marketing expenses on your part. This set up ensures that both party benefits from PPC advertising.

Email marketing should be an option too.

Email marketing is the internet version of direct marketing. It is important for you to consider email marketing since it is a powerful tool to promote your chiropractic business. Compared with direct marketing, you can reach more target customers since you can sent out millions of emails instantly. It is also cheaper than direct marketing since all you need is a computer and an internet connection. The only downside of this marketing strategy is that your email blast might be casted as spam or unwanted email by email users.

Keep in mind the discussed information above. You can use them as options to market your chiropractic practice in the future.

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Internet Marketing Strategies For A Small Business – 5 Essential Tips

With the internet at the finger tips of the majority of small business owners, you can easily market your products online to a huge audience and even give the big companies a run for their money.

But are you doing it the right way? There are 2 styles of marketing online -

1. Branding
2. Direct response

One makes money, one doesn’t. Now these 2 styles of marketing don’t necessarily have to be websites, they can be Facebook pages, articles, YouTube videos….The important thing you need to realize is the direct response style of marketing will get you more customers, and more profits quicker and easier. Quite simply a direct response website must ask your customer for some kind of response (eg. buy today, sign up now, contact us)

Here’s some internet marketing strategies for a small business that you can use today and profit. Take a look at your website (I’m assuming that you have one as most small businesses do). Now I’ve compiled a checklist of the crucial elements that your website must have for it to succeed.

Your website must have a:

Headline: You can multiply the amount of new business your website pulls in by having a killer headline. It’s more important than your logo, your tagline, and company name. A great headline can increase sales by up to 12,000% (eg. “70% of the products you are currently using, could be killing you”, would grab the readers attention more than something like – “My Spa Organic Skin Products”) Briefly a good headline should generate curiosity, be shocking, make a bold statement offering a BIG BENEFIT

Call to action: Essentially you must tell your customers exactly what you want them to do, and make it easy for them. Here’s an example:

“Here’s what you do next: click here to contact us today for a free quote.”

Guarantee: Prospects will always perceive some level of risk when you’re making them an offer or trying to sell them something, so if you can remove or reverse the risk. The key is to know what your customers really worry about when they do business with you. Now the good thing is you have already heard all of the questions and objections people may have from your past customers right? Now just answer and sooth those worries and overcome those objections with your guarantee. The key here is to make it clearly visible on your home page, so it’s one of the first things people see without having to navigate any where else on your website. Here’s one I use on my own website -

“We’ll show you exactly how you can increase profits in your business by at least 25%, and get a high return on investment (1600%) for your marketing dollar in the next 90 days, or I’ll happily pay you $100 cash. Yes, you read it right, that’s my guarantee, and I’m dead serious about it.”

Testimonials: I guarantee that you will have some satisfied customers. All you have to do is ask them for a short testimonial, stating how they liked your service. Take a photo of them if possible, and put their testimonial and picture on the front page of your website (upper right position works well).

Testimonials like this can increase conversions big time (which is the number of people that become your customers)

Contact details: Your preferred method of contact should be on the main page in the top right corner, with a clear call to action. If you want people to call simply say, “Call today on xxx xxx xxxx”. And the same deal if you prefer to be contacted by email and so on.

Most business owners are frustrated with the results they’re getting from their websites. Yet 5% of people in business are making huge profits which 95% can’t. Which crowd are you in?

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Internet Marketing Jobs College Students Can Do in Between Classes

It is no surprise that college students are very bogged down with going to classes and studying. Even college students who attend classes completely online are very busy, even though they can do all of their coursework from home. Due to the economy right now, finding a job as a college student has become even a bigger challenge then it used to be, which is why some students have turned to Internet marketing to earn a part time income while they are in college. But Internet marketing does take time, which as noted is something that college students do not have a lot of. So what are some Internet marketing jobs that college students can do in between classes?

Not all Internet marketing jobs are the same or take the same amount of time to do, so it is important that students who wish to dabble in this career know the differences so that they can choose the one that best fits their schedule. Some types of online marketing take a little longer to start up, while others are very simple right from the start. Here are a few of the main types so that students can make an educated decision.

Affiliate marketing is very popular because it does not take a long time to learn and many people have heard about how other affiliate marketers have made a good living. Keep in mind however, that no online marketing job will make a person rick overnight and time and dedication is needed. Affiliate marketers promote the product or services of other companies. They do this by setting a website or websites and then place text or graphic based ads on their website which have been approved by the company. When an Internet user clicks a link or a graphic and they end up making purchase, the marketer receives a percentage of the sale from the company. To get started, a student would typically have to have a domain name and their own hosting, which costs less than $100.00 per year. Many free blogging platforms have restrictions regarding affiliate marketing and affiliate links, so it is best to pay the little bit of money so that the marketer does not have a huge amount of restrictions.
During the college years, a lot of knowledge is gained. If a college student knows a subject matter very well, they can consider writing an E-book or doing a set of instructional videos to market online. The E-book or videos would be sold for a fee. Marketing methods for the website that the book or video package is being sold on can include using pay per click ads or through search engine optimization.
Blogging can also be used as well. Even though blogging is not directly marketing, a blog can be used to direct market the products or services that a student is selling or it can be used as a place to have affiliate links and graphics.
Finally, a college student can become an article marketer. An article marketer writes articles about certain subject matters that inform people about a niche. Often times a person who works as an article marketer will work for another person who is a direct marketer, or they will do it in order to gain their own website more exposure.
For college students who are just getting started, starting out quickly might seem like a good idea. However, take some time to learn the ropes by reading marketing blogs, talking with other people in the field and developing a game plan before jumping into it. The better prepared you are, the less up front time it will take.

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Internet Marketing Tips: How To Have Faith In Your Internet Marketing Plan

First and foremost, if you plan to complete web marketing for your business you must have a plan. Being prepared is a huge part of being able to move forward and become successful. Now once you have this plan established you really need to stick to it and part of that is having faith in your plan. Many people lose faith in their plan because they do not see immediate results and they may become bored. If you gain a good understanding of what you should include in your plan then you will likely be more at ease and you shall experience success much quicker.

1. Search engine optimization should be your very first part of the plan. This is a huge traffic builder and it will be the main source of your financial success. It is highly advisable to hire an SEO firm so that you can get the most perfect and beneficial SEO services. Indianapolis SEO firms have proven to bring about wonderful success for many businesses. If you want to experience the same kind of success then you shall check out these particular firms right away.

2. If you don’t have a direction then you will not meet your goals. Many people start their internet marketing journey with no direction so it is no wonder that the majority of people with internet marketing fail. You can start to gain your direction by taking in some of the best internet marketing tips that are passed on to you. You can obtain them through doing a search on the web or you may know some experienced folks within the field that can fill you in.

3. Follow the lead of some web marketing experts that are currently experiencing great financial success. George Brown is an example that you can consider. These web marketing experts can show you what you can expect on your journey so that you can anticipate just what you will experience. Just to know that these folks have been through the very same things that you have will help you to keep faith in your own internet marketing plan.

You must have faith in your web marketing plan if you plan to experience any level of success. Design and implement your plan today and apply some of the tips you have learned to begin your journey to financial independence.

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Beginning Of The Network Marketing Business Opportunity

The network marketing business opportunity has evolved over the past 60 years however it has always been a business based on building relationships with people. Some people were able to build enormous networks and earn a substantial residual income however there a lot of people who failed to achieve this success.

The Network Marketing Business Opportunity From The Beginning.

This business model was introduced in the 1950′s with a vitamin supplement company called the California Vitamin Company.

What they had noticed was that most new sales representatives were brought into the business by friends and family of existing sales representatives. The main reason for this was they wanted to buy the products at wholesale prices.

If this type of network marketing business opportunity could be done on a major scale the company could make more money by having lots of sales representatives selling small amount of products rather than a small amount of sales representatives trying to sell lots of products.

The costs to join the network marketing business opportunity as a distributor were very low compared with traditional bricks and mortar type business, and the company gave their distributors bonuses for good product sales volumes.

Distributors would recruit new distributors into their network marketing business opportunity usually from family members, friends or satisfied consumers of the company’s product. It was much easier to do this with a warm market where they had a circle of influence.

How the network marketing business opportunity worked was that a direct sales company markets and sells products directly to the consumer through people who join as distributors. These distributors commonly called independent distributors are paid on the product sales volume of their personal retail customers and well as the product sales volume of people they recruit into their team.

The incentives of team product sales and volume in the network marketing business opportunity are commonly referred to as the compensation plan. The best compensation plans focused on helping the distributor to build a business and earn a residual income.

There were little to no advertising or marketing costs to the company as all this was done by their distributors on a one on one basis. The best way to sell something is to get a good recommendation from someone you know and trust rather than a complete stranger who only wants to get into your wallet.

Many traditional companies spend millions of dollars on advertising and marketing to ensure their name or brand is well-known to consumers. Companies understand the value of multiplication of ongoing personal referrals and use this to get their name well know to consumers.

More and more direct sales companies saw how well this was working and decided to use this network marketing business opportunity business model as well. Many more network marketing companies appeared with a range of products and services for the consumer.

Throughout the twentieth century the network marketing business opportunity was promoted as a business based on building relationships with people.

Some people were able to build enormous networks and earn a substantial residual income which allowed them to retire at an early. This changed their lives as they were now in charge of their lives as they were financially free.

Failure And Success With A Network Marketing Business Opportunity

There were a lot of people who failed to achieve this success. These people usually lacked sales and marketing skills. This was not the focus of the old model of network marketing business opportunity training because of the costs of advertising and marketing.

These costs were not possible for the average person that they were targeting as suitable prospects. Instead they focused on personal development as this was inexpensive, it was easy to teach and duplicate with their downline.

The people that succeeded were the ones that understood the value of targeting the right people as suitable prospects.

Things have changed over the past 60 years and the methods that may have worked once are not longer effective.

To be successful with a network marketing business opportunity you will need to know what the things to avoid are as well as what are the things you need to do, read below, and click on the link for more information.

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Dental Marketing – Discover the Ultimate Strategy

What would you say is the best restaurant in the world? Spagos? Capische? Andre’s? Well, I guess it all depends on your definition of the word best. So, let’s redefine the question: What would you say is the most financially successful restaurant in the world? With the question rephrased, you should have answered “McDonald’s.” Of course, few people (over age twelve) would say that McDonald’s is the “best” restaurant in the world, so why is it the most successful? The answer is that McDonald’s success is a measure of their marketing proficiency. So, what exactly allows McDonald’s to sell billions of dollars of food each year? It really comes down to one key marketing strategy: frequency. Frequency simply means that McDonald’s has a high level of consistent exposure in the marketplace. McDonald’s many locations and consistent advertising make it the most recognizable brand in their industry. Marketers call this establishing “top-of-mind awareness.” By effectively using this strategy, McDonald’s is able to outsell the best restaurants in the world despite the fact that McDonald’s product would seldom be considered as the best. Of course, you are not McDonald’s. In fact, your marketing budget pales in comparison to the mega-corporation. However, frequency, the primary marketing strategy used by McDonald’s, works for every product or service, whether it’s movies, iPods, dry cleaning, or dentistry. Frequency of exposure is the key to growing your practice. It’s just a matter of applying the strategy effectively to your particular situation.


So, let’s talk about frequency by comparing the marketing strategies of two doctors: Dr. Blue and Dr. Green. Both doctors have great clinical skills, facilities, and patient care. They both have superb teams, and they both rely on referrals to bring in new patients. In fact, their practices are really quite similar in many ways, except for the fact that Dr. Green consistently attracts many more new patients than Dr. Blue. Let’s look at how the two practices market themselves using frequency, starting with Dr. Blue. His primary marketing tactics consist of running a yellow pages ad and a weekly newspaper ad, asking for referrals when appropriate, and trying to provide great customer service so patients will refer their friends. These aren’t bad strategies, but they don’t provide very high frequency of exposure to prospective patients. The yellow pages ad is great, but only works when people are specifically looking for a dentist. It’s also very expensive since every other dentist in town has a full-page ad too. The newspaper ad, on the other hand, is pretty inexpensive, but it’s small and, since many people don’t read the whole paper consistently, prospects often don’t even notice the ad. Asking for referrals should be effective, but the team is unenthused about “begging” for new patients, and Dr. Blue gets tired of carrying the load. Finally, great customer service does pay off, but most patients are seen only once every six months, which means the practice only has a chance to implement this tactic twice each year. These common marketing tactics do work. But, as you can see, the total frequency of exposure for Dr. Blue’s practice is really quite low, and it could take forever to get top-of-mind awareness with just these tactics. Now, let’s look at Dr. Green’s marketing strategy. Remember, these practices are practically the same-except for one thing-Dr. Green understands the power of frequency.


Like most successful business leaders, Dr. Green knows that advertising is a key to establishing top-of-mind awareness. Consistent advertising won’t hypnotize prospects, but it will increase awareness over time by increasing frequency of contact with prospects and current patients. This increased awareness leads to more referrals and awareness in the community. Dr. Green is also careful to invest her money wisely. She tried a big yellow pages ad once but found that it became more expensive every year and seemed to draw fewer quality new patients. She also tends to avoid television, radio, and newspaper ads. Although these tactics can sometimes be a good investment, the advertising rates for these mediums are usually based on a very large distribution area-the entire city. Dr. Green’s practice statistics report, however, shows that 80 percent of her patients come from three zip codes. Taking her strategy from major companies that only advertise on television programs or in publications that target their core demographic (you don’t see ads for toys on Law and Order), Dr. Green targets her marketing efforts to focus only on her core demographic. She does this by mailing professional, full-color brochures to key households in her core market at regular intervals. And, although she doesn’t expect the mailer to hypnotize prospects into calling, she finds that prospects do begin to recognize her name after several mailings. Also, since prospects can keep a brochure if they aren’t ready to call, the mailers last a lot longer than most other advertising would. Of course, Dr. Green knows there is no “magic pill.” So, advertising is just a piece of her marketing program.

The Telephone

Remember, higher frequency of contact leads to more referrals and case acceptance. In fact, sales trainers will tell you that most sales are made after the third contact. This is because multiple exposures help to establish trust. But frequent contact is difficult in dentistry, because most healthy patients are seen only once every six months. So Dr. Green combats this problem by making two after-care calls every day, effectively increasing her frequency of contact with good patients. Dr. Green also calls every new patient prior to their first visit. She finds that this helps establish rapport with the patient and makes them more comfortable during the appointment. It’s as if she’s already briefly met everyone who comes in for an exam. Don’t be fooled into thinking these calls are a simplistic strategy. In the course of a year, by investing just several minutes each day, Dr. Green has 600 more one-on-one contacts with good patients than her competitor, Dr. Blue. Dr. Green knows that these 600 contacts combined with consistent advertising give her a substantial edge.

Acknowledging Referrals

Although advertising is foundational to Dr. Green’s strategy, she gains most of her new patients from referrals. So she and her team acknowledge every referral with a $10 gift certificate to Starbucks. This, of course, increases frequency of contact with the referral source-not just when they receive the card, but also each time they use it.

Handwritten Notes

Dr. Green looks for easy ways to increase her frequency of contact beyond Dr. Blue’s average of two contacts per year. So she and her team send three handwritten notes to patients every day. The notes-whether for an anniversary, a birthday, a simple hello, or to send stickers to a child-all help increase frequency of contact with her best patients.

The Local-Wide Web

Dr. Green also makes use of the power of the web. But it’s not what you think. Instead of trying to attract patients from the Internet like it’s some glorified yellow pages directory, she has her staff direct new patients to the website to fill out their health histories before their first visit. This not only increases her contact with the patient, but also improves the odds of patients showing up for their first visit. Current patients are also sent to the site for additional information on needed treatment, enabling spouses (who were not present during the case presentation) to learn more. Of course, this also leads to more referrals when patients occasionally tell friends that they can also visit Dr. Green’s site for treatment information. Finally, the site helps “close” prospects who receive Dr. Green’s mailers by increasing frequency. That’s because prospects often prefer to visit a website to gather more information before calling to schedule an appointment. For many of today’s consumers, a good website is a predictor of quality service. (And I’m sure that, if you’ll admit it, you’ve based some purchase decisions partly on the quality of a website too.)

The Power of Frequency

Of course, Dr. Green does a few more simple things to increase her frequency of exposure-but I think you get the point. Each and every tactic is designed to slightly increase contact with patients and prospects. In the end, Dr. Green has many thousands of contacts each year-both directly and through advertising-with her key prospects and patients. Dr. Blue, however, has only a fraction of that exposure. This gives Dr. Green a significant edge over her competitor.


Consider this… Marketing is not a direct-results science. In other words, marketing is not about doing something and always getting an immediate result. Instead, marketing is like gambling-it’s about odds over time. In other words, Dr. Green doesn’t always get referrals because of a higher frequency of contact than Dr. Blue. Nor does Doctor Blue never get a referral because the frequency of contact is lower. However, the odds over time are that Dr. Green will get more referrals because the higher frequency of contact creates “top-of-mind awareness.” This means that each contact increases the odds that her name will come up at the right time-the time when potential patients are thinking about going to a dentist.


By now, you are probably thinking that this “frequency” strategy just might work. It sure seems logical. If you get thousands of additional contacts over time, you’re bound to get more new patients. But you’re still wondering if it’s really worth it. What about “return on investment”? Well, let’s take a look at Dr. Green’s practice once again and use it as a prototype. First, let’s estimate the value of a patient by assuming that Dr. Green currently averages about $500 per year in production per active patient. Let’s also assume that her average patient stays in the practice for seven years. That means that her average new patient is worth about $3,500. (Of course, some patients invest $350 and are never seen again and some invest $15,000 or more over a lifetime-but $3,500 is a realistic average for a good clinician attracting decent quality new patients.) Now, let’s assume that Dr. Green’s thousands of additional impressions increase her average new patient flow from twelve to eighteen patients per month-an increase of just six patients per month. Let’s also say that she plans to practice for twenty more years before retiring. In this case, consistent marketing will increase Dr. Green’s production over the course of her career by about $5 million. (You can do the math if you want.) In contrast, her total marketing investment over the twenty years would be about $250,000 and fifteen minutes per day. If $5 million in production doesn’t jazz you, then take a look at Dr. Green’s net profit. Because fixed overhead (rent, equipment, facility costs, staff salaries, etc.) is paid on the first dollars of production each month, any increase in production is about 70 percent profit. (The other 30 percent goes to supplies, lab fees, and some increased salaries.) This means that, after marketing costs, Dr. Green could net an additional $3.25 million! Of course, I’m oversimplifying, but you get the idea. Even a slight increase in quality new patient flow could easily earn millions.


The key, of course, is to think like Dr. Green, who markets her practice consistently to the right prospects. Unlike Dr. Blue, she doesn’t rely on random chance and coincidence to drive patients into her practice. Rather than waiting for someone who wants an extraction to stumble onto a yellow pages ad, she and her team take consistent action 192 days per year, every single year, to increase their frequency of exposure in the marketplace. And this is the power of marketing: frequent exposure applied consistently over time generating big results. So, start increasing your frequency now, and maybe your practice will begin to look just a little bit like Dr. Green’s. After all, it is the color of money.

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Hotel Email Marketing

Email marketing is considered as one of the most effective ways of reaching your existing and potential clients in a personalized manner. Since this is the era of digital communication email marketing is just the right kind of solution you want for your hospitality business as more and more people are now doing majority of their travel planning and booking through online means. Reaching the comfort of their homes or to their office desk, email marketing and campaigns can reach a large number of people at the most affordable prices irrespective of the geographical boundaries.

It can easily be used as a strategic tool for direct response and branding campaign. With this tool you can create a brand awareness of your latest happenings, schemes, events, prices and almost anything about your business directly to your customers. With various other benefits of email marketing this tool is always a profitable way of marketing your products and services.

Benefits of Email Marketing:

• The cost involved in the entire campaign is relatively quite lower and affordable than regular mail system.
• Email marketing increases the chance of immediate response as it links directly to the website. This in turn increases the chances of more visits through mails converting into plausible interaction.
• This is again relatively quite a faster way of creating and implementing a whole strategy than regular mail.
• It gives the ease of personalizing. It is easier to personalize an email than other mediums thus the convenience.

Pioneer Internet Marketing has comprehensive experience in developing and successfully implementing various email marketing campaigns in the hospitality industry. We have helped our customers through email marketing strategies, conceptualizing, planning the budget, launching the campaign and then providing timely maintenance and back up services.

We study and understand your clients, know about their business and then create a plan that fulfill their needs and their business requirements. We provide Email Marketing technology, advising on frequency and best practices, designing HTML email creative’s, creating promotion copy, setting up and managing email campaigns etc. We reach your customers at the time with maximum information and benefits plentiful.

Our email marketing services include:

• Review and Better Customer Email Capture Strategy
• Online and Offline
• Consolidate the opt-in email list from various sources
• Website sign-ups, Online leads etc.
• eNewsletter email campaigns to opt-in list

So if you are looking for a service provider who knows the nerves of the industry and understands the customer needs and the importance of email marketing for your business then Pioneer Internet Marketing is the right option for you. Contact us for more details or any other kind of information.

In order to expand your business on the internet, you need to have a strong and able partner who understands and extracts the best by utilizing the latest and up-dated technology, techniques and tactics of Web 2.0 which is a totally different domain compared to the hospitality industry. With Pioneer Internet Marketing on your side, you will find an able and efficient partner with experience and expertise to help you choose the best solutions for your business.

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Nothing Beats Cycle Analysis for Market Timing

To make profits trading in futures & Commodities, Forex & the Stock markets, we can all agree that you must buy low & sell at a higher price, or sell high & buy back at a lower price. Usually, this is easier said than done.

The majority of active traders today (as opposed to investors) rely on technical analysis as opposed to fundamental analysis for making trading decisions. The reason for this is that market timing is more critical today than ever before. If you enter the market too early, you must be able to withstand the pain and uncertainty that comes with seeing the market moving against your position and watching your account balance dwindle before your eyes. On the flipside, if you enter too late, you may see the market initially move in your direction, but come to an abrupt end and turn against you because most of the move has already taken place initially without you. Worse yet, because it initially was moving in your favor, you may be more inclined to stay in a losing trade thinking it is just a temporary setback.

There does not exist a perfect technical indicator. Each indicator has its pros and cons. Most indicators, if perhaps all of them, are not based on the true nature of market behavior. What would that be? The Law of Nature, or also known as “Natural Laws”.

We are all familiar with some laws of nature. For example, we all know that “what goes up must come down” due to gravity. In some way, that also applies to the markets based on ‘supply and demand’. However, as inflation will always be built into the goods we buy and sell, the up and down movement of the markets are not the same as that of gravity. No, the idea of natural laws affecting the markets is more in line with such natural phenomena as the seasons (for planting, growing and harvesting), which is tied to weather, which both are cyclic events. You have night and day, rain and shine, an other natural reoccurring cycles. No wonder that those indicators that fall in the “oscillator” classification tend to provide some good feedback for technical analyst. It just stands to reason that these type of indicators are based on information that is more in line with the natural influences of market behavior than indicators that do not take cycles into account.

There is a wealth of information to be gained from an oscillator like the Stochastic or MACD, for example. These tend to cycle up and down in a rhythm closely matching that of the market analyzed. By following this cyclic pattern, you can get a ‘feel’ for the direction the market is going at any given time. This practice is a form of analysis that is taking advantage of the underlying dominate cycle of the market.

Anticipation is part of the market timing task. As you watch the market moving down along with the oscillator cycle pattern, you start looking for when that oscillator moves into some expected oversold (over-extended) range and start to flatten out or turn up. The expectation is then that the market is making bottom and it may be time to buy. Sometimes this works, sometimes it does not and price keeps dropping and the oscillator stays pegged in oversold territory. Perhaps you have experienced this for yourself from time to time.

Clearly, using just any oscillator, or just one can be a hazardous approach. But using an oscillator indicator that has proven reliable most times is a step in the right direction. In my own market analysis, I often like to use the Stochastic and MACD indicators along with my cycle turn dates.

What are cycle turn dates?

Let’s use the oscillator indicator as a reference for answering this question. Suppose that you notice the cycle pattern of your oscillator tends to top every 20 days. It would then seem logical to conclude that 20 days following the last time it topped that it will either likely top again be near doing so, if it had not done so by that time already.

With that information, you might then note the date of the market actually topped when the oscillator did and add 20 trading days to that date to get an idea of when another top may occur. Therefore, you could call that future anticipated date a cycle turn date, because you are expecting the market to possibly turn when that date arrives.

While this would be a valuable exercise in analysis, it is not the most efficient or accurate way to calculate cycle turn dates. In fact, there exist better methods for doing this. In my Market Forecasting Secrets book, for example, there are methods that deal with the current pattern found in the market for determining future turn dates, and there are more esoteric approaches that have nothing to do with patterns at all! Yet, a method alone or in conjunction with another often produce market timing results that just blow the doors off any indicator that you can find.

The reason for this is that the methods that work the best for market timing are those that dig deep into the actual reasons why markets make tops and bottoms in the first place. When you consider what influences the markets as already discussed (i.e. seasons, etc.), you should consider what influences those forces to begin with. There lies the answer to many questions in market timing.

The key to market timing all comes down to market cycles. If you focus your study on cycles and less on trying to find some indicator that promises to make you rich, you can start to pinpoint the best times to buy or sell and the best times to do nothing at all.

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